Email me any questions - I am always here. Although I tend to leave the office at weekends I am there in spirit...

Trust Me. I know what she wants.

I don’t know about you but I never read the ‘why us’ sections of websites. Personally I see something I like and depending on the price, I buy it. However, if you have clicked here by accident, or you are simply a very sensible person, let me tell you why you’ve come to the right place.

I dreamt up this website a few years ago when working in a particularly famous department store in Knightsbridge. During the several years I spent in the wonderful world of retail, I witnessed hundreds and hundreds of men buy the most hideous things for their partners - men conned by out of work actors on commission every Christmas and Valentines. It wasn't a pretty sight, but during my last year working there I began to notice the financial benefits of lying about things, and as a testament to how much I have changed I will now officially apologise  to all those horsy women who received ugly gifts in 2004. I'm sorry. (Although I'm sure you can afford to replace them darling).

Much as I hated this particular store, it did have an amazing selection of stuff that every woman I know would have loved to receive. I love buying presents (I know I'm demented) and I prided myself on finding original presents for my female friends. Walking through the isles the weekend before Valentine’s Day I found myself wishing my partner were a woman (easy now). So, why were the men not able to distinguish the good stuff from the bad? Well probably the same reason you received a cheap hip flask for Christmas. 

Part of the problem I noticed is that when buying for the opposite sex, those of us who care about what we give try too hard to tap into the male/female psyche. Women therefore buy cheap, useless metal gadgets and men either opt for flowers, boring (fattening) chocolates, or something hideous they’re pressured into by an overly made-up sales assistant. ---- Now don’t get me wrong, women LOVE flowers and women LOVE chocolates, but don't continually rely on them. Check the Buy4her flowers and chocolate guide. for a quick anecdote.

And do you know what the worst thing about the whole gift-giving-receiving operation is? A woman can trap herself for life by being too sympathetic towards the giver. Read my fake orgasm analogy

Anyway back to 2004 - Several years of misery and hard work had gone by when all of a sudden I got (Al) fired. Quite literally. I couldn't believe it! After all the hideous stuff I had pushed onto unsuspecting men in order to hit targets, all the utter drivel I had uttered in order to achieve high sales, all the preening, slapping and shovelling on of make-up, and I still manage to get booted. What can I say? Life aint fair.

So, I moped about for a few weeks wondering what to do, went to the odd audition (I'm an actress too by the way) and then decided to get off my arse and do something proper.

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